What is Inbound Marketing?

By Autumn Smith

Your business offers valuable products and services - yet you aren't finding the customers you need in order to grow.

What if we told you that you could stop chasing customers and start attracting them to your business using inbound marketing?

Inbound marketing is a method used to attract, connect with, and empower people through content that builds trust with your business and provides value. Each stage has it's own strategy to help you grow your customer relationships, and your business.

Attract

By taking the inbound approach to marketing, you first learn about your current customers, or ideal customers, and attract new ones by getting your message in front of them - where they are.

The content you publish addresses their needs and problems in a meaningful way which sparks interest and turns them into visitors.

Connect

The next step considered in your inbound strategy is connecting with visitors and turning them into customers.

They don't simply want to be sold to yet - they want to know about the quality and value your product/service will add to their lives.

Here you share content containing social proof, or offer content that lets them know they are making the right decision.

Empower

It's not over once your customer has made the decision to purchase.

They now become your promoters.

Your inbound strategy should include sharing the tools your customers need in order to voice their opinions. You will also maintain your customer relationships by sharing the latest updates, and new ways for them to enjoy the product/service they love.

Conclusion

Nowadays, people are exposed to more information than ever before.

Inbound marketing allows your business to stand out for the unique value it offers - by pulling your customers in, instead of pushing them away.

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2019 Advisory Cure